This is a quick guide for you about on-page SEO. Let’s talk about what is on-page SEO and what are the on-page ranking factors?Â
What is On-Page SEO?
On-page SEO is also called on-site SEO. It is used for optimizing individual web pages in order to rank higher and get more organic traffic in search engines.
On-page ranking factors are used for on-page optimization.
On-Page Ranking Factors
The biggest on-page SEO factors that affect search engine rankings are:
- Content of the page or post
- Page titles and meta descriptions
- Internal links
- External links
Content of the Page/Post
A website contains good content, can show better results even without SEO. Bad content will not show any result even if SEO is great.
So a website with good content and SEO techniques can show better results.
Always use original content to rank high in search results.
Use original text, images, videos, etc. Long articles are always SEO friendly than short articles.
Page Title and Meta Description
The page title and meta description are very important SEO.
When any search engine reads your content, it checks your page title, meta description, heading text, images, and videos.
So your page title and meta description must be SEO friendly.
Each page must have a unique title that will help both search engines and users understand what the page is about.
Page Title Optimization Tips
- Always try to use keywords in your page title and description as well. Here is a complete guide about keywords and their types.
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- Try to write a short and descriptive title.
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- There is no need to add your domain name in the title.
Meta Description
Meta description or page description means what the search results will show below the page title. 
It must be descriptive, up to 160 characters, and unique for each page.
You can use this opportunity to advertise your page and convince the searcher to click your link and visit your website rather than selecting one of the other links.
Always try to add keywords in your meta description.
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On-Page SEO and Internal Links
Internal links are the links that go from one page on a domain to a different page on the same domain.
Internal links are most useful for establishing site architecture and spreading link equity.
Add 2 to 3 internal links to your website for the best results. It’s like building your own web.
In this way, the search engine will know about your other pages. you can also pinpoint your most important pages by using internal links.
Users will spend more time on your website by clicking on these internal links and thus it will increase the number of pages per visit and decrease the bounce rate.
On-Page SEO and External Links
External links mean linking your website to other high-quality related websites. This can increase the trustworthiness of your content and this is good for SEO.
Also, Google can use external links as a way to understand more about the topics you are covering in your content.
Bonus Tips for On-Page SEO
The text should be full of descriptive keywords on the same topic as the target and source pages. Correctly, selected keywords will attract targeted traffic.
However, it is important to use different keyword texts; otherwise, spam detectors can block your website.
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